Champion Home Exteriors is one of the nation’s largest and most widely-respected home improvement companies.
Headquartered in Cincinnati, Ohio with locations throughout the country, Champion is a direct response-driven entity with product offerings that include high-quality replacement windows, doors, siding, roofs, and sunrooms. They manufacture and install these “big ticket” items in an intensely competitive category, where the marketing communications and consumer’s perception of the brand can make or break a sale.
Working in collaboration with the Champion CEO, internal marketing team, and field sales staff, Third Street as AOR has led a strategic upgrade of the brand while helming Champion’s DRTV, print, direct mail, radio, and digital creative direction and executions. We’re pleased to report that the result has been both significant revenue growth for Champion, and expansion into new markets.