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KFC Fiery Wings

Category: Design
Client: Kentucky Fried Chicken

Orchestrated public-private partnership between KFC and City of Indianapolis. Did good. Potentially saved lives.

Here’s the Secret Recipe:

  • Take 50 fire extinguishers
  • Apply new KFC Fiery Grilled Wings branding to each
  • Partner with the Indianapolis Parks Department
  • Place the branded extinguishers in park buildings that need them
  • Add some Third Street PR muscle
  • Enjoy over 40,000,000 earned media impressions, worldwide

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