Orchestrated public-private partnership between KFC and City of Indianapolis. Did good. Potentially saved lives.
Here’s the Secret Recipe:
- Take 50 fire extinguishers
- Apply new KFC Fiery Grilled Wings branding to each
- Partner with the Indianapolis Parks Department
- Place the branded extinguishers in park buildings that need them
- Add some Third Street PR muscle
- Enjoy over 40,000,000 earned media impressions, worldwide