Third Street

The Simple Elegance of Iconography

Category: Design
Client: Third Street

The earliest form of communication has come a long way, but the criteria haven’t changed…

Convey the most complex idea in the simplest possible image.

In the digital age, there’s an icon for everything. The language is more complex than ever – and the clutter has reached critical mass. How do you cut through the noise? According to our lead Graphic Designer Amanda Grable, it’s all about purpose, consistency, future-proofing, and an understated grace. It’s a little bit of poetry in motion.

They say a picture is worth a thousand words. If our math is correct, we’re good for about half a million so far.

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