Celebrating the return of in-classroom learning, and helping make sure kids are ready for it, Learning Resources asked Third Street to craft a spot as part of our Building Someone Amazing campaign that did just that.
Showcasing three real families on their first day of school, we meet Absolutely Adding Abigail, Terrific Time Telling Tiffany and Readily Reading Ravi as they finish playing, grab their backpacks and catch the bus for school.
The digital video and display campaign was complimented with a special Back To School School supplies section in Target stores nationwide.
