Third Street

“Building Someone Amazing”

Category: Brand Campaign + Strategy + Video
Client: Learning Resources

When parents want to make sure their kids stay on track in their education and have fun doing it, they turn to Learning Resources.

With a long track record of providing educational toys for children, Learning Resources turned to Third Street to find a way to make more parents aware of the fun there was to be had while learning, so we built a campaign that was all about Building Someone Amazing.

Alliterative, ambitious and affirmative, the campaign stacks up letter blocks to tell the story of how children learn through toys and who they might grow up to become.

Educational, energetic and effective, the main objectives of “Building Someone Amazing” were to increase brand awareness, traffic to Amazon and toy sales—all within a modest production and media budget of under $1 million.

Thanks to “Building Someone Amazing”, awareness levels have increased dramatically, Amazon searches for the toys are way up, from 475,000 in January 2020 to 7 million in November 2020, and Learning Resources’ growth has outpaced the industry 2x. The brand has risen from #43 to the #37 U.S. toy manufacturer based on sales dollars. 

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