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PROTEIN STIX Product Launch

Category: Brand Campaign + Product Launch + Video + Web
Client: Optimum Nutrition

Optimum Nutrition has been a constant innovator in the field of nutritional supplements and snacks for over 20 years, and when the time came to introduce a brand new product titled PROTEIN STIX, they tapped Third Street to help with the launch.


We developed a campaign message and language that referenced the delicious taste as well as the fact that it had protein – it was “both” so you too could “be both.”

In addition to overseeing a photoshoot for the athletes, we curated a session for the ingredients and flavor cues of PROTEIN STIX,
capturing every decadent detail in high resolution, then editing them for use across print and digital outlets.

We designed a microsite landing page for the launch of PROTEIN STIX to help consumers learn about the flavors, nutrition, and places to buy.

From 6-second YouTube bumpers and customized Facebook canvas ads to hype videos and more, we brought PROTEIN STIX to life with animation and motion graphics across all mediums.

More Brand Campaign Work

More Product Launch Work

More Video Work

More Web Work