Third Street

Real Complainers Vote Campaign

Category: Design + Video
Client: Third Street

Bored with the serious tone of most Get-Out-The-Vote PSAs, Third Street took a different approach with Real Complainers Vote.

Playing off the old argument “If you don’t vote, you can’t complain,” Third Street and production partner Foundation Content created a campaign celebrating the great American tradition of complaining, and turning it into a call to action with posters, street level tactics, and an animated viral video narrated by noted comedian T.J. Miller.

When the polls closed, Real Complainers Vote had won accolades and attention, including 4 ADDY Awards and coverage from CNBC, The Atlantic, Vocalo Radio Chicago and Adweek.

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