Fresh produce gets a refresher.
When your business is providing consumers with the freshest, ripest berries, you want to make sure your brand is also looking fresh and delicious. Naturipe Berry Growers picked (get it?) Third Street to create a new logo with and updated brand identity and language that extended to their website.
Logo
Representing the different stages of a berry’s growth to ripeness gave the logo and brand its warm, natural color palette.
Branding
With just a touch of vintage inspired design to reflect Naturipe Berry Growers over 100 year history, we created a vibrant, playful and welcoming style across typography, iconography and imagery.
Website
Naturipe Berry Growers work closely with their family-owned growers to always do right by them – and the website had to first and foremost tell those stories. Putting the full brand identity into action, the site features beautiful visuals of berries growing, the new americana-style illustrations, and the bold typography and color palette to truly make the brand bloom.
